1 Andwise founding
Andwise was co-founded by Kanav Jain and Dr. Varun Verma in 2022.
Public founder and company context.
Case study
Reading the contract before the physician signed it
Co-founded Andwise and built software that read a physician's employment contract, flagged the clauses worth arguing about, and put a named reviewer on a deadline behind every analysis before the physician acted on it.
1,200+ physician users, then a deliberate wind-down when the fundable paths changed who the product would serve.
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1,200+
Physician users
Plus a 700-member community that grew alongside them.
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Days → hours
Recommendation turnaround
With escalation-clock sign-off on every analysis.
Context
Early-career physicians faced high-stakes financial decisions — debt, contracts, home buying — with no unbiased guidance.
The decision
Built automated clause-level analysis that flagged key contract terms for review, paired with medical advisory board oversight and escalation-clock routing for accountable human sign-off. The boundary was drawn in the product, not in the disclaimer — the rule below — and every analysis reached an accountable human before a physician acted on it.
Direct physician subscription Not chosen
The aligned option: the physician pays, so the product answers to the physician. Acquisition cost exceeded lifetime value, because subscription fatigue among physicians is structural rather than fixable.
Hospital or employer benefit Not chosen
The employer pays and the product is sold as a benefit. A twelve-month sales cycle, and reporting on which employees used it — which breaches the confidentiality the product existed to protect.
Advisory or wealth-manager referral Not chosen
The highest revenue per user, and the one that inverts the premise: the advisor pays for the introduction, so the physician becomes the product rather than the customer.
The fourth option was the one taken: wind the company down in 2024. Adoption had proved the user problem, but the payer who was aligned could not sustain the company, and the payers who could sustain it would each have moved the customer seat away from the physician. I chose to shut down rather than build that company. The decision record carries what I knew at the time and what I got wrong.
Where the analysis stopped
It did
- Surfaced the clauses worth arguing about, highlighted in the contract itself.
- Explained each one in plain language, with a stated confidence level.
- Showed physician-friendly and employer-friendly framing side by side.
- Routed every analysis to an accountable reviewer on an escalation clock.
It did not
- Advise. The analysis surfaced and explained, and stopped there.
- Decide how a clause should be handled — accept, raise, or escalate to a lawyer stayed the physician's choice.
- Author legal content — that was a JD's job, not the software's.
What happened
Convened a physician medical advisory board, designed review routing with escalation clocks, and implemented plain-language summaries with accountable sign-off. 2
1 Physician submits contract for review → 2 Initial automated analysis flags key clauses → 3 Planner directory matches to vetted advisor → 4 Compliance review checks fiduciary requirements → 5 If flagged: escalation timer starts, reviewer notified → 6 Plain-language summary delivered with sign-off
Scaled to 1,200+ physician users and cut standard recommendation turnaround from days to hours, then wound down in 2024.
What I’d keep
Software changes the economics of expert advice: it cut the labor per recommendation, but trust, context, and accountable review stayed expensive — the cost moved rather than disappeared.
Every path that could fund growth put an employer or a bank in the customer seat. Who pays is part of the architecture. The wind-down exposed the assumption I had never tested — that enough user value would eventually produce a business model preserving whose interests the company served.
The escalation clocks are the escalation matrix from the AI governance work, one domain earlier: every trigger with a default action, a responsible reviewer, and a time-bound record.
Sources
2 Medical advisory board
Andwise maintained a physician medical advisory board. The public roster names 21 physicians, including co-founder Dr. Varun Verma.
Public roster of the advisory board, counted from the live page on 28 August 2026: 21 named physicians, no stated total, no pagination. The narrative elsewhere says “a medical advisory board” without a figure, because the roster is a 2024 snapshot of an unmaintained site and may undercount who served across the company's life.
Documents described, not republished
- Physician medical advisory board The public roster survives; no charter does. The review scope and authority described here come from my records.
Andwise wound down in 2024 and its internal working documents did not survive. Public sources below confirm the founding and advisory-board roster.