Modalities
Advisory calls, focused product/GTM sprints, and fractional leadership.
Work
Product & Go-to-Market consulting
High-trust product and GTM support for healthcare and regulated teams—so you build the right thing, for the right user, with the right story.
Start a conversation
Share your context and goals to get a recommended next step.
Markets
Healthcare, fintech-for-pros, and other trust-heavy domains.
Outcomes
Crisp MVPs, clear positioning, and decisions that stick.
Start here
Choose the role that matches your lens.
Proof snapshot
- Fewer “maybe” decisions, more crisp tradeoffs
- A tighter MVP that users actually adopt
- Role Founder / CEO Start with an advisory call or sprint to resolve your highest-stakes decision. Explore
- Role Product leader Review the practice model and see how the operating cadence works. Explore
- Role GTM leader Jump to engagement packages built for buyer vs. user clarity. Explore
- Role Investor / board Scan outcomes and fit to see when this support is most leveraged. Explore
Featured outcomes
Proof points to start with
Scan the results first, then dig into the artifacts and log entries that back them up.
Decision clarity
Fewer “maybe” decisions, more crisp tradeoffs
Create a decision trail that aligns stakeholders and makes risk explicit before a roadmap locks in.
Jump to proof →Adoption outcomes
A tighter MVP that users actually adopt
Scope the smallest viable path that proves value in clinical workflows, not just demos.
Jump to proof →Message clarity
Messaging that lands in 10 seconds
Make buyers understand what you do, for whom, and why now—without a long deck.
Jump to proof →Fit & focus
Fit
Who this is for
Build the right thing, for the right user, with the right story—especially when the cost of a wrong bet is measured in quarters.
Who this is for
- Seed to Series B founders building in healthcare, fintech-for-pros, or other trust-heavy markets.
- Teams with strong execution that need senior judgment and prioritization.
- Companies where credibility and workflow fit matter as much as features.
- Leaders navigating buyer vs. user tension in regulated sales cycles.
- Founders preparing for funding, pivots, or GTM resets.
Regulated system signals
- Clinical workflow research across clinicians, patients, and administrators.
- Healthcare buyer enablement and stakeholder mapping.
- Regulated market MVP definition and scope control.
- Pricing and packaging inputs for trust-heavy products.
When this isn’t for you
- Teams looking for a full-time operator or embedded PM hire.
- Situations where decisions must stay vague or political.
- Long retainers without clear decision points.
- Business models that rely on ambiguous claims or dark patterns.
Practice model
How I partner with teams
A focused engagement model that turns product and GTM ambiguity into a plan with clear owners and next steps.
- ModalitiesAdvisory calls, focused product/GTM sprints, and fractional leadership.
- MarketsHealthcare, fintech-for-pros, and other trust-heavy domains.
- OutcomesCrisp MVPs, clear positioning, and decisions that stick.
Decision prompts
MVP scope + 30-day validation plan
Define the smallest scope that proves value in a real clinical workflow.
See related thinking: What is the real MVP? →Buyer/user clarity + wedge strategy
Map who pays, who uses, and where adoption stalls without their alignment.
See related thinking: Who is the buyer vs. the user? →Adoption diagnosis + first-change plan
Prioritize the first lever to move behavior without overbuilding.
See related thinking: Why is adoption flat? →Product strategy
Turn ambiguity into an executable plan
Clarify the real problem, the riskiest assumptions, and the smallest viable scope.
- Problem selection, prioritization, and MVP definition.
- User research synthesis across clinicians, patients, and admins.
Healthcare GTM
Make your product legible, credible, and buyable
Positioning, messaging, and distribution for trust-heavy markets.
- Buyer vs. user clarity and the wedge into clinical orgs.
- Pricing and packaging inputs grounded in buyer reality.
Fractional leadership
Senior product judgment without a full-time hire
Operating cadence, hiring support, and cross-team alignment.
- Product team structure, PRD review, and metrics rituals.
- Executive-level tradeoffs and narrative building.
Engagements
What you get
Engagement packages
Clear outputs, bounded timelines, and written decision recaps.
We start with the decision you’re stuck on, then scope the smallest engagement that resolves it.
Value framing
Every package pairs product clarity with GTM positioning so teams can move with confidence.
Which engagement fits?
- Need fast clarity? Start with an advisory call.
- Need a clear plan? Choose the product/GTM sprint.
- Need senior judgment over time? Go fractional.
Advisory calls (fast clarity)
Sharp feedback and next steps when you need decisive product or GTM clarity.
See details →
Advisory calls (fast clarity)
Sharp feedback and next steps when you need decisive product or GTM clarity.
Outputs
- Ideal for: pivots, roadmap conflicts, GTM confusion, investor prep.
- Format: 60–90 minutes, pre-read encouraged.
- Output: written recap with decisions + recommended next actions.
What success looks like early
- Before: short context intake and shared documents.
- During: live decision framing with tradeoffs surfaced.
- After: recap delivered within 48 hours.
Success (30/60/90)
- 1 week: a clear decision and next action list.
- 30 days: reduced churn from unresolved internal debate.
- 90 days: decision implemented or cleanly parked.
Product/GTM sprint
Focused engagement to answer one hard question and ship a plan.
See details →
Product/GTM sprint
Focused engagement to answer one hard question and ship a plan.
Outputs
- Clear target user + JTBD.
- MVP scope and sequencing.
- Messaging draft + proof points.
- Experiments and success metrics.
What success looks like early
- Week 1: discovery + decision framing.
- Week 2: synthesis, scope, and messaging draft.
- Week 3: roadmap + experiment plan shipped.
Success (30/60/90)
- 30 days: MVP scope locked and validated.
- 60 days: early adoption or pilot proof.
- 90 days: GTM messaging tested with buyer feedback.
Fractional head of product
Senior product judgment and operating cadence without a full-time hire.
See details →
Fractional head of product
Senior product judgment and operating cadence without a full-time hire.
Outputs
- Standing weekly sync + async review.
- Support on hiring, roadmap, discovery, and stakeholder alignment.
- Executive-level tradeoff decisions and narrative building.
What success looks like early
- Week 1: onboarding and roadmap audit.
- Week 2: cadence and documentation rituals established.
- Week 3+: ongoing decision support and GTM alignment.
Success (30/60/90)
- 30 days: clearer roadmap and metrics.
- 60 days: fewer stalled decisions across teams.
- 90 days: consistent delivery cadence with executive alignment.
Engagement details
- Engagement & pricing: Advisory sessions (hourly), fixed-fee sprints, and monthly fractional support.
- Engagement sizing: If you share context and goals, I recommend the smallest engagement that gets a decision.
- Availability: Limited openings each quarter to keep the work hands-on.
- Async rhythm: Async-first documentation with 24–48 hour response windows.
- Engagement boundaries: Clear decision points, crisp scope, and written recaps after key milestones.
- Contact: Contact: [Add email] · LinkedIn: [Add link] · Calendly: [Add link]
Case studies
Proof depth
Case study arcs (redacted)
Problem → constraints → intervention → what shipped → measured change. Metrics are rounded and de-identified; range details are shared in intake for qualified teams.
Outcomes in one line
- Improved telehealth reachability with verified caller ID and trust signals.
- Reduced avoidable escalations after unifying records and redefining success.
- Faster high-risk review cycles with clearer ownership and auditability.
How I protect your team: I don’t name sensitive internal politics, and I never publish identifying details without consent. Metrics stay rounded and de-identified, artifacts are redacted, and access is limited to the stakeholders you choose. Quantified deltas are shared in redacted form when available.
Verified caller ID for HIPAA-conscious telehealth
Built trusted caller identity and guardrails so clinicians could reach patients without exposing private numbers.
- Problem: patients ignored unknown numbers, stalling telehealth care.
- Constraints: HIPAA privacy, carrier spoofing rules, and clinician adoption risk.
- Intervention: verified caller ID, clear consent copy, and fallback workflows.
- Shipped: Dialer trust indicators and audit-ready call logs.
- Measured change: improved reachability and fewer spoofing concerns after launch.
Care navigation that cut avoidable escalations
Reframed success metrics around completed care plans to reduce rework and clinician load.
- Problem: escalations surged because guidance was fragmented across teams.
- Constraints: clinical governance, benefit partner rules, and variable patient acuity.
- Intervention: unified member record and clinician-led routing rules.
- Shipped: care plan completion dashboards and handoff rituals.
- Measured change: fewer escalations and stronger completion after unifying records.
Fiduciary-safe financial planning workflows
Balanced automated guidance with human oversight so recommendations stayed compliant and trusted.
- Problem: clinicians needed financial guidance without opaque sales pressure.
- Constraints: fiduciary duty, compliance review, and high-stakes decision anxiety.
- Intervention: advisory board governance and human-reviewed routing for riskier plans.
- Shipped: plain-language summaries and override logs tied to advisors.
- Measured change: faster reviews and cleaner ownership for high-risk guidance.
Start a project
Ready to start
Start with a scoped decision
Share a short brief and I’ll recommend the smallest engagement that gets you to clarity.
Availability
Limited openings
Next availability: early Q3 2025.
Last updated: 2025-02-01.
Prioritizing healthcare and trust-heavy teams with active roadmap decisions.
Project intake Share a project brief A quick form that drafts the email for you. Open intake form →
Contact
Contact: [Add email]
LinkedIn: [Add link]
Calendly: [Add link]
Partner feedback
“Kanav made our escalation paths visible in a week. The clarity reduced on-call stress immediately.”
Head of Platform
Healthcare infrastructure
Series C healthtech
“The constraint map became our operating manual. We finally knew which decisions were binding.”
COO
Operations lead
Civic services org
A note on fit
Fit check
A note on fit
This is high-leverage strategic work, not executional delivery.
- I don’t write code or run delivery teams.
- I don’t run ads or lead paid acquisition.
- I’m not a generic slide-deck consultant.
- I avoid vague, open-ended retainers without decision points.
More context
More depth
Keep exploring the work
If you want more detail, these pages go deeper without adding extra scroll here.
- Full resume and timeline with detailed roles and outcomes.
- Systems journey that maps the scale and domains of the work.
- Writing archive for the research and frameworks behind the engagements.